L'app di MapQuest sale al primo posto nella navigazione dopo il rifiuto di rinominare il Lago Ontario

Sintesi DuoBiz · · 2 min di lettura

Perché questo aggiornamento conta

L'applicazione di navigazione MapQuest ha raggiunto il primo posto negli store digitali dopo essersi rifiutata di rinominare il Lago Ontario, sfidando una decisione politica statunitense. Questo caso dimostra alle imprese italiane come il brand activism e la difesa della coerenza geografica o scientifica possano trasformarsi in una leva di marketing non convenzionale di enorme successo. Le aziende devono valutare con attenzione quando prendere posizione su temi controversi per rafforzare il posizionamento del marchio e la fedeltà dei clienti.

Fonte: AI · TechCrunch Global

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Reference Fields

To add Pagination, select your Collection List, click on Pagination, select one of the two options, then pick how many items to load. Pagination also works with existing Limits and Start Offsets. Both the Spinner and Button are completely customizable, and you can pick any Variant for their Loading states. The Spinner itself is just a layer with a conic gradient and a Loop Effect, so you get full control. Adding Pagination helps make your blogs and changelogs much faster to load, especially when they contain dozens of items.

  • Infinite Scrolling with custom Spinner component

  • Load More Button with custom Button component

  • Enjoy freeform positioning of both components

  • Design your own Loading and Hidden states

  • Make your CMS Pages much faster to load

Filtering

We've added the ability to filter your collection lists in the CMS. This allows you to keep your content in a single collection, yet customize how that collection is presented on each of your web pages. For example, if you're creating docs for your app, you might want to filter articles per topic on your homepage. Or when creating a blog, you might want to filter your blog posts per category.

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