Swatch, il nuovo orologio dedicato alla missione sulla Luna e gli ultimi sfottò a Trump

Sintesi DuoBiz · · 2 min di lettura

Perché questo aggiornamento conta

Swatch lancia un nuovo orologio celebrativo dedicato all'allunaggio dell'Apollo 11, inserendo dettagli ironici che richiamano lo storico rifiuto di Richard Nixon a Omega. Questa operazione di storytelling dimostra come il posizionamento di prodotto possa sfruttare la narrazione storica per generare esclusività. Per le aziende italiane del lusso e del design, l'iniziativa conferma l'efficacia del marketing basato sulla scarsità e sul legame emotivo con il consumatore. La mossa da seguire è l'integrazione di aneddoti storici autentici nelle campagne di lancio dei prodotti.

Fonte: Finanza · Repubblica Economia

Mercato

Mercato

Normative

Normative

5 minuti di lettura

Certificazioni aziendali: perché contano sempre di più nelle decisioni B2B

Certificazioni aziendali: perché contano sempre di più nelle decisioni B2B

Nuove regole, incentivi e opportunità
per ristrutturare la tua casa nel 2026

Nuove regole, incentivi e opportunità
per ristrutturare la tua casa nel 2026

Yellow Flower

Reference Fields

To add Pagination, select your Collection List, click on Pagination, select one of the two options, then pick how many items to load. Pagination also works with existing Limits and Start Offsets. Both the Spinner and Button are completely customizable, and you can pick any Variant for their Loading states. The Spinner itself is just a layer with a conic gradient and a Loop Effect, so you get full control. Adding Pagination helps make your blogs and changelogs much faster to load, especially when they contain dozens of items.

  • Infinite Scrolling with custom Spinner component

  • Load More Button with custom Button component

  • Enjoy freeform positioning of both components

  • Design your own Loading and Hidden states

  • Make your CMS Pages much faster to load

Filtering

We've added the ability to filter your collection lists in the CMS. This allows you to keep your content in a single collection, yet customize how that collection is presented on each of your web pages. For example, if you're creating docs for your app, you might want to filter articles per topic on your homepage. Or when creating a blog, you might want to filter your blog posts per category.

Reference Fields

To add Pagination, select your Collection List, click on Pagination, select one of the two options, then pick how many items to load. Pagination also works with existing Limits and Start Offsets. Both the Spinner and Button are completely customizable, and you can pick any Variant for their Loading states. The Spinner itself is just a layer with a conic gradient and a Loop Effect, so you get full control. Adding Pagination helps make your blogs and changelogs much faster to load, especially when they contain dozens of items.

  • Infinite Scrolling with custom Spinner component

  • Load More Button with custom Button component

  • Enjoy freeform positioning of both components

  • Design your own Loading and Hidden states

  • Make your CMS Pages much faster to load

Filtering

We've added the ability to filter your collection lists in the CMS. This allows you to keep your content in a single collection, yet customize how that collection is presented on each of your web pages. For example, if you're creating docs for your app, you might want to filter articles per topic on your homepage. Or when creating a blog, you might want to filter your blog posts per category.

Come riconoscere un’azienda affidabile prima di contattarla ›

Create a free website with Framer, the website builder loved by startups, designers and agencies.