“Vola così come sei”: Klm affida a una drag queen la campagna di sostegno al WorldPride

Sintesi DuoBiz · · 2 min di lettura

Perché questo aggiornamento conta

La compagnia aerea KLM ha lanciato la campagna istituzionale a sostegno del WorldPride, affidando il messaggio promozionale a una drag queen. L'iniziativa dimostra come la comunicazione aziendale dei grandi brand internazionali continui a puntare su diversità e inclusione per rafforzare il posizionamento di marca e l'attrattività verso nuovi target. Per le imprese italiane, l'allineamento a valori etici e sociali rappresenta una leva per la reputazione aziendale, ma richiede coerenza strategica. I responsabili marketing devono calibrare i messaggi per evitare accuse di mero opportunismo.

Fonte: Finanza · Repubblica Economia

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Reference Fields

To add Pagination, select your Collection List, click on Pagination, select one of the two options, then pick how many items to load. Pagination also works with existing Limits and Start Offsets. Both the Spinner and Button are completely customizable, and you can pick any Variant for their Loading states. The Spinner itself is just a layer with a conic gradient and a Loop Effect, so you get full control. Adding Pagination helps make your blogs and changelogs much faster to load, especially when they contain dozens of items.

  • Infinite Scrolling with custom Spinner component

  • Load More Button with custom Button component

  • Enjoy freeform positioning of both components

  • Design your own Loading and Hidden states

  • Make your CMS Pages much faster to load

Filtering

We've added the ability to filter your collection lists in the CMS. This allows you to keep your content in a single collection, yet customize how that collection is presented on each of your web pages. For example, if you're creating docs for your app, you might want to filter articles per topic on your homepage. Or when creating a blog, you might want to filter your blog posts per category.

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